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Tag: seller concessions

The Housing Market Is Changing | Smart Buyers, Sellers, and Investors Should Pay Attention

For sale sign

Pending home sales have fallen to their lowest level since tracking began in 2001. What does this mean for buyers, sellers, and investors?

The U.S. housing market is sending a clear message: buyers are becoming more selective, homes are taking longer to sell, and sellers are discovering that yesterday’s pricing strategies may no longer work.

And while that might sound like bad news for the housing market, it could create some interesting opportunities for homebuyers and real estate investors who know what to look for.

Couple meeting with real estate agent

The key is understanding that a changing housing market doesn’t necessarily mean you should sit on the sidelines. It means you may need to approach buying real estate differently.

A Housing Market That Has Slowed Dramatically

According to the National Association of Realtors, the Pending Home Sales Index fell to 66 in September 2026, the lowest reading since the data series began in 2001.

US Pending Home Sales Chart

To put that into perspective, the index is approximately 50% below its pandemic-era peak and roughly 35% below pre-pandemic levels. Pending home sales are also down approximately 11% compared with September 2025.

Perhaps most remarkably, the index has fallen below the lows experienced during the 2008–2009 housing crisis.

Pending home sales measure properties that have gone under contract but haven’t yet closed, making the index an important leading indicator of housing market activity.

The reasons behind the slowdown aren’t particularly surprising.

Home prices remain elevated in many markets, mortgage rates have reduced purchasing power, and affordability continues to be a major obstacle for prospective buyers.

At the same time, many existing homeowners are reluctant to sell because they have mortgage rates considerably lower than what’s available today.

The result? A housing market that isn’t functioning the way it did just a few years ago.

But here’s something important to understand: A slowdown in home sales doesn’t automatically mean home values are collapsing.

It means fewer buyers and sellers are coming together on price and terms.

And that distinction creates opportunities.

Here is the raw data:

US pending home sales raw data chart

The Problem Many Home Sellers Are Facing

Imagine a homeowner who listed a property four months ago.

Initially, the seller was confident about the asking price. Perhaps the neighboring house sold for a similar amount last year, or the seller received an optimistic recommendation about what the property might bring.

But the home didn’t sell.

After 30 days, the seller reduced the price.

Another month passed. Another price reduction.

Now the property has been on the market for 120 days, and competing homes are still sitting unsold.

The seller is frustrated. Carrying costs are adding up, and the plans that originally motivated the sale have been delayed.

Eventually, the seller starts considering another option: renting the property rather than selling it.

This is where things get interesting.

Because that homeowner may no longer be primarily concerned about achieving the highest possible sales price.

The seller may be more concerned about solving a problem.

And buyers who recognize that distinction may have a negotiating advantage.

The Best Real Estate Deal Isn’t Always the Lowest Price

Most buyers approach negotiations with one primary objective: Get the seller to reduce the price.

And certainly, price reductions can make a property more attractive.

But sometimes the best opportunity isn’t convincing the seller to accept another $10,000 or $20,000 reduction.

It’s finding a way to structure a transaction that accomplishes what both parties need.

For example, a motivated seller might be willing to consider:

  • Seller concessions toward closing costs. Instead of reducing the purchase price, the seller contributes toward the buyer’s allowable closing costs, helping preserve the buyer’s cash.
  • A mortgage rate buydown. Seller-paid concessions may help the buyer obtain a lower mortgage rate, improving monthly affordability.
  • Flexible closing or occupancy terms. A seller who needs additional time to relocate may value flexibility as much as a higher purchase price.
  • Seller financing. In certain circumstances, a seller may be willing to finance part of the transaction, potentially creating terms that benefit both parties.
  • Assumption of an existing mortgage. Some government-backed mortgages may be assumable, subject to the loan’s requirements and servicer approval. An existing low-interest-rate mortgage could represent a significant advantage.

Each of these strategies comes with its own financing, legal, and underwriting considerations. Not every approach will work for every property or borrower.

But the larger point is that the terms of a real estate transaction can sometimes be just as important as the price.

Why Real Estate Investors Should Be Paying Attention

For investors, a slower housing market can create opportunities that simply weren’t available when properties were receiving multiple offers within days of being listed.

Consider a seller who purchased an investment property several years ago.

The property has appreciated, but the owner no longer wants the responsibility of managing tenants, paying for maintenance, or covering ongoing expenses.

After several unsuccessful attempts to sell, that owner might become more receptive to creative offers.

An investor who understands the seller’s financial circumstances and motivation may be able to propose a transaction that works for both parties.

For example, seller financing might provide the owner with ongoing income while allowing the investor to acquire the property with a different financing structure.

Or a seller concession could help the investor preserve cash that might otherwise be needed for closing costs.

Of course, investors still need to carefully evaluate rental income, expenses, vacancies, maintenance, financing costs, and potential appreciation.

A motivated seller doesn’t automatically make a property a good investment.

But a motivated seller combined with the right property, purchase price, and financing structure can create a compelling opportunity.

What About Buyers Looking for a Primary Residence?

These opportunities aren’t limited to investors.

If you’re purchasing a home to live in, a slower market may give you something buyers haven’t enjoyed consistently in recent years: negotiating leverage.

You may have more time to evaluate properties, request repairs, negotiate seller concessions, or structure a financing strategy that better fits your long-term goals.

And remember, the lowest purchase price doesn’t necessarily produce the lowest overall cost of homeownership.

Sometimes a seller-paid permanent mortgage rate buydown can provide greater long-term savings than an equivalent reduction in the purchase price.

Other times, a price reduction is clearly the better option.

The right answer depends on your financing, how long you expect to own the property, and your overall financial objectives.

That’s why I encourage my clients to evaluate the entire transaction rather than focusing exclusively on the asking price or today’s mortgage rate.

The Importance of Having a Mortgage Strategy Before You Negotiate

One mistake I see buyers make is waiting until they’ve negotiated a purchase agreement before thinking seriously about financing.

In a changing market, that’s backward.

Understanding your financing options before making an offer can help you negotiate more effectively.

For example, knowing how much a seller concession could reduce your monthly payment might change the offer you make.

Understanding the differences between a conventional investment property mortgage, a second-home loan, and financing for an owner-occupied property can also help you identify opportunities.

And if you’re considering an unconventional purchase structure, it’s especially important to understand the financing and underwriting requirements before committing to the transaction.

A creative offer only works if the transaction can actually close.

A Changing Market Rewards Buyers Who Think Differently

Real estate markets are constantly changing.

A few years ago, buyers often had to move quickly, waive contingencies, and compete against multiple offers.

Today, in many markets, the balance of negotiating power has shifted.

Some sellers are still pricing their homes as though it’s 2021 or 2022. Others have recognized that the market has changed and are becoming more flexible.

The opportunity for buyers and investors is to identify those sellers and understand what they’re trying to accomplish.

Sometimes the solution is a lower price.

Sometimes it’s better financing terms.

And sometimes it’s simply creating a transaction that solves a problem the seller hasn’t been able to solve.

The question isn’t just whether now is a good time to buy real estate. It’s whether you’re prepared to negotiate differently when the market changes.

Let’s Build a Smart Mortgage Strategy

As The Lending Coach, my job is about much more than finding you a mortgage rate.

I want to understand your goals, evaluate your options, and help you make financing decisions that support your long-term financial success.

Whether you’re purchasing your first home, moving into another property, or looking to expand your real estate investment portfolio, I can help you evaluate the numbers and identify the financing strategy that makes the most sense.

And sometimes, the right mortgage strategy can help turn a challenging real estate market into a valuable opportunity.

Let’s talk before you make your next offer.

Reach out to me directly—I’d be happy to go over the specifics to help you figure out the best plan of action.

As always, you can set up an appointment with me here…

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Seller Concessions: Three Smart Options (and One Powerful Alternative) to Stretch Your Dollars Further

Concessions chart with three options

In today’s market, seller concessions are more common than ever. A seller might agree to contribute 2–3% (or more) of the purchase price toward your costs. That’s real money—often thousands of dollars—that you get to direct.

a pink piggy bank beside a stack of wooden scrabble blocks

But how you use it can dramatically affect your monthly payment, your equity growth, and your long-term wealth-building potential.

Here are the three primary ways borrowers can exercise a seller concession, plus one smart alternative many people overlook.

I’ll break down the pros, cons, and the critical difference between chasing the lowest monthly payment versus the lowest overall cost (and fastest equity buildup).

Option 1: Buy Down Your Interest Rate

Use the concession to purchase discount points or fund a rate buydown. This lowers your interest rate for the life of the loan (or for the first few years).

Pros:

  • Lowest possible monthly principal-and-interest payment
  • Improves cash flow for years to come
  • Can accelerate equity buildup in some scenarios

Cons:

  • If you sell or refinance early, you may not fully realize the benefit
  • The exact rate reduction depends on lender pricing and market conditions

Option 2: Pay for Closing Costs

Apply the concession directly to origination fees, title insurance, escrow, prepaid taxes/insurance, etc.

black and white analog watch

Pros:

  • Reduces or eliminates the cash you need to bring to the closing table
  • Preserves your savings and liquidity for moving, repairs, or emergencies
  • Makes the purchase possible when cash reserves are tight

Cons:

  • You keep the higher interest rate, so the monthly payments stay higher
  • Slower equity buildup because the loan balance is larger

Option 3: A Combination of the Two

Split the concession—part toward closing costs and part toward a rate buydown. This is often the sweet spot for many families.

Pros:

  • Balances immediate cash savings with ongoing payment relief
  • Flexible and tailored to your exact budget and goals

Cons:

  • Requires running multiple scenarios to optimize (that’s where the math comes in)

Alternative: Negotiate a Lower Purchase Price Instead

Rather than taking the concession as a credit at closing, ask the seller to simply reduce the sales price by a comparable amount. This directly lowers the amount you finance.

Key with red top

Pros:

  • Smaller loan balance = faster equity growth and less interest paid over time
  • Builds equity more quickly and can mean lower property taxes in some areas
  • Often delivers the true lowest overall cost long-term

Cons:

  • Sellers sometimes prefer concessions over price cuts (for tax or comp reasons)
  • Must confirm the lower price still supports the appraisal
  • Lowest Monthly Payment vs. Lowest Overall Cost (and Equity Growth)

This is the nuance I love teaching my clients—because the two are not the same.

a red paper bag in the middle of red balloons with percentage symbols

A lower interest rate on a higher loan balance can give you the smallest monthly payment. But financing a lower principal balance at a slightly higher rate can actually leave you with more equity (lower remaining balance) after 10 years.

Here’s a real-world illustration on a $400,000 home with 20% down and an $8,000 seller concession (2%) at today’s rates (~6.5%):

  • Rate buydown option ($320,000 loan at ~5.875%): Monthly P&I ≈ $1,893 | Principal balance after 10 years ≈ $266,895
  • Closing-costs-only option ($320,000 loan at 6.5%): Monthly P&I ≈ $2,023 | Principal balance after 10 years ≈ $271,284
  • Lower purchase price alternative ($313,600 loan at 6.5%): Monthly P&I ≈ $1,982 | Principal balance after 10 years ≈ $265,858

The rate buydown wins on the monthly cash flow. The price reduction often wins on equity built after 10 years (you owe less). A thoughtful combination can land right where you need it.

The right choice depends on how long you plan to stay, your cash-flow needs, and your bigger wealth-building goals.

That’s why amortization tables and side-by-side scenarios matter. These aren’t back-of-the-napkin guesses—they’re precise calculations that reveal the real story for your situation.

The Bottom Line: A Qualified Loan Officer Is Essential

a person giving a bundle of keys to another person

Understanding cash flow, amortization schedules, remaining balances, and these subtle trade-offs takes real expertise.

A licensed mortgage originator should be able to run every scenario side-by-side, explain it in plain English, and show you exactly how each path affects your monthly payment and your equity over time.

If your loan officer can’t do the math or isn’t willing to dig into the details with you, find one who will.

With The Lending Coach, honesty, integrity, and transparency aren’t just words—they’re how I build friendships and long-term relationships with every client.

I pick up the phone, listen to your needs, and teach the nuances so you can choose the low-cost mortgage that truly fits. My team and I are here to help you make the smartest move for your family’s future.

Let’s talk. Reach out directly—I’d love to run your personalized scenarios and explore how we can build generational wealth together.

As always, you can set up an appointment with me here…

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The blog postings on this site represent the positions, strategies or opinions of the author and do not necessarily represent the positions, strategies or opinions of Starlight Mortgage. Each loan is subject to underwriter final approval. All information, loan programs, interest rates, terms and conditions are subject to change without notice. Always consult an accountant or tax advisor for full eligibility requirements on tax deductions.

Seller Paid Closing Costs – FHA Loans

FHA loans are a popular mortgage option among homebuyers, especially first-time purchasers and those with limited funds for a down payment.

See the video above for more….

One of the fantastic benefits of this program is that it allows the seller to contribute money toward the buyer’s closing costs. These are called “concessions” and they used to attract buyers and offers, making their property more attractive for purchases.

Under current HUD guidelines, sellers can pay money toward a homebuyer’s closing costs, when an FHA loan is being used. These seller contributions are typically limited to 6% of the purchase price.

You might wonder why any buyer would ask a home seller to pay a closing cost credit for the buyer.  The first thought that crosses a seller’s mind is “doesn’t the buyer have any money?” – and if the buyer doesn’t have any money, “why should the seller subsidize the buyer’s home purchase?”

However, it is common for sellers to pay a closing cost credit for some buyers in certain situations.

Here’s a brief look at the rules and requirements when a seller pays for some of or all of the buyer’s closing costs…

Seller Concessions and FHA Loans

Because this is a federal program, the US Department of Housing and Urban Development (HUD) sets the rules for seller contributions toward closing costs for FHA loans. It is their Single Family Housing Policy Handbook (HUD Handbook 4000.1) that outlines the regulations for the FHA loan program.

Their handbook further states that “interested parties” (seller, builders, etc.) can contribute money “toward the Borrower’s origination fees, other closing costs and discount points.” These contributions are generally limited to 6% of the sales price.

Believe it or not, seller contributions that exceed 6% do not happen very often. In most cases, these contributions fall at or below the 6% cap.

How Does It Work?

The number one way many buyers get the sellers to pay a closing cost credit is by increasing the sales price to cover the additional expense. For example, let’s say the sales price is $200,000, and the buyers need 3 percent of the purchase price. If you were to divide the sales price by .965 (a 3.5% down payment), that would equal $207,254. If you take $207,245 X 3.5% and deduct it from the sales price, the seller is still netting that same $200,000.

The drawback to this approach is what happens if the home does not appraise by the buyer’s lender at $207,245? If there is no provision for this in the purchase contract, the seller could be stuck paying a credit from a lower sales price and netting much less than the seller anticipated.

The Down Payment Portion

Homebuyers who use an FHA loan to buy a house must make a down payment of at least 3.5% of the purchase price or appraised value.

The FHA handbook states that “Interested Party Contributions may not be used for the Borrower’s [down payment].”

This means that the seller cannot contribute money to the home buyer’s down payment, when an FHA is used to finance the purchase.

It’s the responsibility of the buyer to produce the entire down payment.

Offer a Trade Off for a Closing Cost Credit

Sellers will often agree to pay a closing cost credit if they get everything they want. Sellers want qualified buyers who will close escrow and not cause any problems during the escrow period.

In other words, offer to buy the home in its AS IS condition and assure the seller the buyer will take care of any home inspection issues after closing.

Too ​many sellers, it is worth it to give a little discount on the price upfront in return for assurance the escrow will close on time without hassles. Some sellers work a little flexibility into the sales price to begin with, so it’s not a hardship to offer a closing cost credit.

In Conclusion

It’s important to distinguish that HUD allows home sellers to contribute toward the buyer’s FHA closing costs — but they do not require it. Seller concessions and contributions are typically agreed upon during the negotiation process, prior to closing.

Generally speaking, sellers tend to be more willing to pay buyer closing costs in a slower real estate market, and less inclined to do so in a hot market with competing offers.

In fact, in a sluggish market you’ll often see real estate yard signs that say things like “seller pays closing costs.” This is an enticement to attract more offers, which might be necessary in a buyer’s market.

In an active and highly competitive housing market, however, this kind of offer is less common. That doesn’t mean buyers can’t ask for the seller to pay some or all of their closing costs. It just means that the current state of the market will affect their willingness to do so. So when it doubt, rely on your real estate agent’s advice.

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